Advanced Smart Mobility Co., Ltd.

About

Advanced Smart Mobility's Philosophy

Bringing New Freedom and Prosperity to People’s Lives Through Autonomous Mobility That Connects Technology and Society

Mobility is not something extraordinary.
We believe that transportation should be naturally accessible and reliable in everyday life, without burden.
To achieve this, Advanced Smart Mobility develops systems and software that connect technology and society, delivering new freedom and prosperity to people’s lives.

Mission

Realizing a Society Where Transportation Becomes
“An Infrastructure That Is Naturally Convenient and Safe”

Vision

Implementing Autonomous Driving Technology in Society
And Providing New Mobility Services That Are Accessible to Everyone

Value
  • Putting People FirstDesigning services that everyone can use with confidence and peace of mind.
  • Remaining a ChallengerTaking action without fear of failure
    in pursuit of creating new value.
  • Acting with IntegrityEngaging sincerely as a company
    responsible for supporting social infrastructure.
  • Collaboration and Co-CreationWorking together with industry, academia, government,
    and all partners to create meaningful outcomes.

Transportation Challenges Facing Japan Today

1. Declining Transportation Services and the Growing Mobility Gap Caused by Driver Shortages

As Japan faces a declining birthrate and aging population, shortages of drivers supporting transportation and logistics services—such as buses and trucks—are becoming increasingly severe. As service reductions and route cutbacks continue, more people are losing access to everyday transportation, creating a growing population of “transportation-disadvantaged” individuals and increasing impacts on local communities and economic activity.
We believe the following approaches can help maintain and even improve service frequency with limited personnel, thereby preventing declines in transportation service levels for buses, trucks, and other mobility services.

Autonomous Driving Solution Approaches:

  • Remote monitoring

  • Platooning

  • Autonomous driving assistance

2. Expanding Economic Losses Caused by Accidents and Traffic Congestion

Traffic accidents and chronic congestion not only pose risks to human life, but also create major economic losses through logistics delays and increased travel times. These challenges are becoming increasingly apparent not only in urban areas, but also on arterial roads and expressways.
We believe the following measures can help reduce accidents and congestion, thereby mitigating the associated economic losses.

Autonomous Driving Solution Approaches:

  • Reducing unnecessary empty vehicle trips

  • Smoothing traffic congestion

  • Eliminating logistics bottlenecks

The adoption of autonomous driving does more than simply make transportation “more convenient.”
It brings transformative change that supports the very structure of society itself, including the following.

  • Ensuring mobility access for elderly people and residents of rural areas
  • Revitalizing regional economies and tourism
  • Reducing environmental impact through more efficient logistics
  • Creating new expertise and new employment opportunities

The Future We Aim For

Toward a Society Where Mobility Continues Naturally

Regardless of where people live or how old they are, when they feel the desire to go somewhere, they can move there naturally and without difficulty.
That is the kind of society we strive to create.

For us, autonomous driving is not the goal itself.
It is a means of continuing to support people’s lives.

Advanced Smart Mobility will continue implementing autonomous driving systems into society and realizing community-based mobility solutions one by one.